The Brief

Develop an app for British Cycling Mountain Biking to help them grow a community base and increase grassroots sign ups for local and national events.

The Solution

Create a wildly fun trail finding & tracking app that appeals to newcomers to the sport who are turned off or intimidated by existing offerings and helps them improve.

Concept // Key Words

Choices

“The Anti Mountain Bike App” // Intuitive, Maximalist, Adrenaline

A custom logo that evokes a bike in movement while eschewing traditional outdoor/exercise design.

A wildly fun and non-traditional color palette that immediately sets the app apart from the competition. Think joyful manic pixie candy cane dating bike app.

UX that provides a wide range of usable features to compete with competitors, paired with playful, joyful, intuitive UI to captivate a different target audience.