The Challenge
Create a stand-out hotel brand in the London Trocadero building that appeals to economical travelers young and old, of all nationalities.
Concept // Key Words
“You’re Cordially Invited” // Contemporary, Memorable, Novel
The Dora brand is rooted in the playful tension between classic and contemporary.
AI-generated oil paintings, fresh typography and a bright
color treatment create a visual language
that evokes the companies’ welcoming personality and allows for bold, eye-catching marketing.
A New Hospitality Brand, With Old Roots.
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The London Trocodero was built in 1896 by Joseph Lyons, a Restaurateur and Illustrator, as the flagship of his 200+ location tea house and restaurant chain. No expense was spared in construction, and the Trocodero’s elegance and proximity West End theaters made it a jewel of the London dining scene.
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The London Trocodero was built in 1896 by Joseph Lyons, a Restaurateur and Illustrator, as the flagship of his 200+ location tea house and restaurant chain. No expense was spared in construction, and the Trocodero’s elegance and proximity West End theaters made it a jewel of the London dining scene.
The buildings sumptuous past is evoked by the AI-generated oil paintings, though the effect is tempered and made contemporary through the whimsical character treatments.
The name is also a tie to the past; “Dora” is pulled directly from a party invitation drawn by Joseph Lyons, and the logo is designed to echo his hand drawn typography.
01 - Dora
Branding // Web Design
03 - Pyka
Branding // Digital
05 - Against The Grain
Typesetting // Digital
02 - The Hub
UX // UI // Branding
04 - Casa Moderna
Branding // Art Direction // Digital
