The Brief

Create unique visuals for a sustainable home goods expo in Mexico City by conceptualizing and photographing an off-screen element that embodies the show and it‘s values.

The Solution

A concept that explores the intersection between sustainable design and traditional Mexican crafting techniques and materials to pay homage to Mexico’s rich design history.

Concept // Key Words

Choices

“Borrow From The Past” // Tactile, Modern, Grounded

Imprint porcelain with found natural objects to create textures that evoke traditional crafting techniques and materials.

Photograph these textures close up to create dynamic and tactile feeling imagery for the expo’s promotional materials.

Reinforce the “past” with a soft, natural color palette. Evoke the “future” with an angular, progressive typeface.