The Challenge
Create a trail finding & tracking app for Mountain Biking that appeals to newcomers to the sport who are turned off or intimidated by the existing offerings.
Concept // Key Words
“The Anti Mountain Bike App” // Intuitive, Maximalist, Adrenaline
Components
01 - Dora
Branding // Web Design
03 - Pyka
Branding // Digital
05 - Against The Grain
Typesetting // Digital
02 - The Hub
UX // UI // Branding
04 - Casa Moderna
Branding // Art Direction // Digital
