The Brief

Create an engaging, highly designed brochure/poster for a speaker series on health and food security that enriches the experience for the wealthy, educated attendees.

The Solution

A concept that evokes the tension in our food system and the single-minded attention the issue requires using blunt yet engaging type-forward design.

Concept // Key Words

Choices

“Tension In Food” // Forceful, Layered, Experimental

Type as a graphic element reinforces the event brand and keeps the focus cerebral & high-brow.

Extreme hierarchy and outlined text emphasizes the serious subject matter.

A heavy, uncoated stock in a neutral color creates a premium brochure that evokes environmentalism.